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Customer Video: How WPP Modernized File Services Delivery

As we noted in this space in an earlier post, we were very pleased to welcome a guest speaker from WPP to join us and speak on our behalf at IBM Think!

Today we’re excited to unveil the video recording of WPP digital leader Armin Razavi providing his insights into the data storage strategy of the world’s largest marketing communications firm.

In this video you’ll learn:

  • Armin’s vision for storage at WPP, and why he subscribes to the theory of “horizontality”
  • How the global firm is solving its “mess” of data storage – spanning traditional file servers, application data, tape backup, and more – with CTERA and IBM Cloud
  • WPP’s strategic decisions around storage rationalization, and how various data types in the organization are managed

Please enjoy! As well, you can watch a full recording here of Armin’s session, including opening remarks about edge to cloud file services transformation from CTERA CEO Liran Eshel.

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