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Time to Celebrate World Backup Day 2023 - Hear From Industry Experts




Today is “World Backup Day,” an annual event celebrated every year on March 31st, to remind individuals and businesses around the world of the importance of backing up their digital data. In today’s digital age, data loss can happen due to various reasons such as hardware failure, cyberattacks, accidental deletion, natural disasters, and theft. It can be a devastating experience to lose important files, documents, photos, and videos that we have accumulated over time. That’s why World Backup Day encourages people to take a proactive approach to protect their digital assets by creating backups regularly.

Aron Brand, CTO of CTERA

“As we mark World Backup Day, it’s time to recognize that traditional backup and restore solutions are no longer effective in today’s world of ransomware attacks. These solutions often rely on scheduled backups, which can leave data vulnerable to attack between backups. Moreover, restoring data from backups can be time-consuming and disruptive to business operations. To combat this, modern IT should standardize on ransomware protection solutions that offer continuous backup and near-instant rollback capabilities. This approach ensures that data is always protected, with changes automatically backed up in real-time, reducing the risk of data loss. And if an attack does occur, organizations can quickly and easily roll back to a known good state, minimizing the impact on business operations.”

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