I believe that technology companies need to become better storytellers. And I believe that the chief technology officer (CTO) is the best person to lead this effort.
When you think of a CTO, what do you think of? The first image that pops into your mind may be of a scientist, an inventor or a visionary, someone who is always in the lab or working with their team on future technologies. And that’s part of the job of a chief technology officer, for sure. But being a great CTO is more than that.