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How will North America continue its data centre evolution in 2024 and what outcomes can we expect to see?

In the dynamic realm of North America’s data centre landscape, 2023 witnessed unprecedented transformation, setting the stage for a compelling narrative for the upcoming year. Although it is only the start of 2024, it’s clear that there is a new wave of growth gearing up to propel the region into new heights.

A common theme among industry researchers such as JLL, CBRE and Cushman & Wakefield, is that secondary markets are expected to continue growing due to constraints in primary markets with power usage and sustainability scrutiny. Some providers in core areas like Northern Virginia are struggling with power demand, which is driving operators and hyperscalers to seek access to necessary land and power to meet surging capacity requirements.

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