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24 Data Privacy Week Comments from Industry Experts in 2023

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Aron Brand, CTO at CTERA
After many years of near-zero interest rates and workforce shortages, the tide has turned, and in 2022 we have seen the start of a dramatic shift in the business landscape. As we enter 2023, capital is going to be much more expensive, and interest rates will continue to rise, resulting in the increasingly attractiveness of low CAPEX, high OPEX business models, such as cloud computing and software-as-a-service. With the deflation of the bubble, many companies will be forced to downsize or even close their doors, but those that have made the shift to cloud-based models will be better-positioned to weather the storm, due to the inherent elasticity and flexibility of the cloud.

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