Other Industries
Supporting Data-Intensive Industries That Require Scalability
Today’s organizations face rapid unstructured data growth, increasingly distributed teams, and rising expectations for security and reliability. Keeping data accessible, governed, and resilient across environments has become a business requirement, not just an IT challenge.
CTERA helps organizations modernize how unstructured data is managed across locations, enabling teams to collaborate efficiently, meet service expectations, and scale with confidence.
Media & Advertising
Enabling Fast, Creative Delivery
Media and advertising organizations depend on large volumes of unstructured content to deliver campaigns, productions, and digital experiences on tight timelines. Teams are often distributed across studios, agencies, freelancers, and partners, making performance and coordination critical to success.
As content volumes grow and workflows span more locations, traditional file infrastructure introduces delays, version confusion, and governance gaps that slow delivery and increase risk.
COMMON CHALLENGES
CTERA enables organizations to balance fast local access with centralized security, governance, and scalability, featuring:
Inconsistent performance across studios and remote creative teams
Difficulty sharing and managing large media assets securely
Version sprawl and unmanaged copies that disrupt collaboration
Limited control over access when working with partners and contractors
Patchwork of systems required to support collaboration, data protection, and access
Readiness for analytics and AI initiatives
When unstructured data is scattered and inconsistently governed, it is harder to discover, secure, and operationalize responsibly.
When unstructured data is scattered and inconsistently governed, it is harder to discover, secure, and operationalize responsibly.
WHAT MEDIA & ADVERTISING TEAMS NEED
To keep creative workflows moving, organizations need:
- Reliable and fast access to large files across distributed teams
- A shared source of truth throughout production cycles
- Governance that protects assets without disrupting creative work
- Infrastructure that scales with project-based demand
- A centralized platform that reduces IT workload through automation, consolidation, and user self-service
- Seamless collaboration between on-site and remote workers sharing content without a VPN
- Intelligent tiering of archive content to reduce storage costs
How CTERA Helps
CTERA enables creative teams to collaborate from a shared, governed data foundation, supporting fast production cycles while maintaining control across distributed environments.
Service Providers
Delivering Reliable, Governed Data Services
Service providers operate in competitive environments where reliability, cost control, and customer trust directly impact growth. As customer environments diversify and data volumes increase, fragmented infrastructure makes it harder to deliver consistent unstructured data services efficiently.
To scale profitably, providers need to standardize how data services are delivered while preserving flexibility for customer needs.
COMMON CHALLENGES
CTERA enables organizations to balance fast local access with centralized security, governance, and scalability, featuring:
Managing unstructured data across multiple customer environments and regions
Maintaining governance and isolation while enabling customer access
Controlling costs as data growth accelerates across services
Scaling offerings without increasing operational complexity
WHAT SERVICE PROVIDERS NEED
To grow and differentiate, service providers require:
- A consistent multi-tenancy control model across customer environments
- Built-in governance and protection that reinforce customer trust
- Operational efficiency that supports predictable margins
- Infrastructure and multi-cloud flexibility to evolve services as customer needs change