Michael Amselem, vice-president for international sales at Ctera, claims to have seen strong reseller demand for cloud storage-as-a-service offerings, such as secure content collaboration and data protection solutions. Organisations of all sizes are seeking to provide users with a range of file services tools that make them more productive and more secure in their daily work. “This results in high-margin opportunities for VARs, MSPs and distributors to deliver comprehensive storage, file sharing and backup solutions, and to ride the wave of digital transformation as businesses re-architect their IT strategies and migrate business functions to the cloud,” he says.