Jim Crook is director of marketing at New York City-based file services provider CTERA. He pointed out that EFSS and content collaboration tools today are blending consumer-simple usability with military-grade data privacy. “The first part of that equation is really paramount, because without a productive user experience, you can’t drive users to adopt enterprise IT services in today’s market where people are continually influenced by consumer apps and wicked-simple IT products,” he said.