Because data is critical to running a business, it is logical to be actively involved in protecting it. Yet, according to a press release by CTERA, two out of three companies using the public cloud are not focused on backing up their applications at all. Why? Because they believe that the cloud is more resilient than on-premises applications, a belief that facts don’t necessarily support. And a majority of organizations rely solely on their cloud providers to run backups, even though most admit that any loss of data in the cloud would be catastrophic to their business.